Country Natural Beef

Our friends Doc and Connie Hatfield established Country Natural Beef in 1986 with the goal of bridging the gap between rural ranchers and urban consumers. It has grown to become the largest ranching cooperative in the western U.S. As one of their neighbors, GI Ranch sells most of their calves into the Country Natural Beef program. Meaning, if folks buy beef from local purveyors like Newport Avenue Market, there's a good chance you've eaten GI Beef. It's a decades-long partnership we're proud of.